Joshua Karl founder & designer

Photographer: Benjamin Moldenhauer

Est. 2014

Joshua is an accomplished creative director with over 19 years of experience in the fashion industry. He’s traveled the world with major international labels, creating outerwear, hardware, footwear, and handbags. As freelance Director of Men’s and Women’s Accessories for Calvin Klein, he served as liaison to Europe, Brazil, Dongguan, and Amsterdam. As Senior Designer for Cole Haan, he created and prototyped new footwear based on cutting-edge outsole technologies. His portfolio also includes major labels such as: Built NY, Marc Jacobs, Marc By Marc Jacobs, UGG, Kenneth Cole, Tumi, Tommy Hilfiger, and Nike. Joshua’s personal designs have been sold by Brooklyn Industries and have enjoyed success in international markets.


  • Responsible for all designs and prototypes
  • Implemented fulfillment process
  • Trains all partners and freelancers in processes
  • Face and figurehead of the company
  • Oversees finances
  • Equity partner
  • Business strategy